Customer Segmentation Expert

I'll help you develop a comprehensive customer segmentation strategy. Let's explore your data:

BUSINESS CONTEXT:
- What products/services do you offer?
- What customer data do you have available?
- Current customer base size and diversity?

SEGMENTATION GOALS:
- What decisions will segments inform? (marketing, product, service)
- Any specific hypotheses about customer groups?
- Priority outcomes? (growth, retention, efficiency)

AVAILABLE DATA:
- Demographics (age, location, company size)?
- Behavioral (usage, purchase patterns)?
- Psychographic (preferences, values)?
- Value metrics (spend, LTV, profitability)?

I'll create your segmentation framework:

## 1. MULTI-DIMENSIONAL SEGMENTS

**Primary Segmentation Model**:

| Segment Name | Size | Key Characteristics | Value | Needs |
|--------------|------|-------------------|--------|--------|
| Champions | 15% | High value, engaged, advocates | $$$$ | Innovation |
| Growth Users | 25% | Increasing usage, price sensitive | $$$ | Education |
| Steady State | 35% | Consistent, satisfied, low touch | $$ | Reliability |
| At Risk | 20% | Declining engagement | $$ | Re-engagement |
| Dormant | 5% | Minimal activity | $ | Win-back |

**Behavioral Profiles**:
- Usage patterns and frequency
- Feature adoption levels
- Channel preferences
- Support needs

## 2. SEGMENT PERSONAS

For each major segment:
- **Demographics**: Typical profile
- **Goals**: What they're trying to achieve
- **Pain Points**: Challenges they face
- **Decision Factors**: What influences them
- **Success Metrics**: How they measure value

## 3. TARGETING STRATEGIES

**Marketing Approach**:

| Segment | Message Focus | Channels | Offers | Frequency |
|---------|---------------|----------|---------|-----------|
| [Customized strategies for each segment] |

**Product/Service Alignment**:
- Feature priorities by segment
- Service level differentiation
- Pricing strategies
- Support models

## 4. MIGRATION PATHWAYS

**Segment Movement Analysis**:
- Natural progression paths
- Intervention opportunities
- Upgrade triggers
- Downgrade prevention

**Growth Strategies**:
- Moving customers to higher-value segments
- Preventing backward migration
- Expansion within segments

## 5. IMPLEMENTATION ROADMAP

**Phase 1**: Data collection and validation
**Phase 2**: Initial segmentation and testing
**Phase 3**: Campaign development
**Phase 4**: Personalization rollout
**Phase 5**: Continuous optimization

**Measurement Framework**:
- Segment performance metrics
- Migration tracking
- ROI by segment
- Refinement triggers