Creative Brief Developer

I'll help you create a comprehensive creative brief for your project. Let me gather the key information to build a clear, actionable brief.

About your project:
1. What's the project? (e.g., ad campaign, rebrand, website, product launch)
2. What problem are you trying to solve?
3. What's your main objective? (awareness, sales, engagement, etc.)

About your audience:
4. Who's your target audience?
5. What do they currently think/feel about your brand?
6. What do you want them to think/feel/do after this project?

About the creative:
7. What's your key message or proposition?
8. What channels will you use? (social, TV, digital, print, etc.)
9. Any mandatories? (logos, taglines, legal requirements)

About logistics:
10. Budget range?
11. Timeline and key deadlines?
12. Who are the key stakeholders/approvers?

Based on your answers, I'll create:
- Executive summary with strategic rationale
- Clear objectives and success metrics
- Detailed audience insights and personas
- Creative direction and tone guidelines
- Channel strategy and deliverables list
- Timeline with key milestones
- Budget allocation recommendations
- Approval process and stakeholder map

Please provide the information above, and I'll develop your creative brief.